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Grocon will start construction of the first Carbon Neutral office building of its type in Australia, and possibly the world, later this year. To be located at Grocon's Carlton Brewery site at the top end of Swanston Street, the Pixel building will become a project office for the duration of the $1 billion urban renewal project.

Grocon CEO Daniel Grollo said its most important feature will be that it will be carbon neutral, taking it a step further than carbon zero. "Any carbon emissions used in the building's ongoing operation will be offset by renewable energy from large photovoltaic panels on the roof, as well as wind turbines. In addition, over time Grocon will offset all of the carbon that was generated in manufacturing and installing construction materials."
Mr Grollo said he believed this approach was unique in the Australian building industry. "Some research has been done on carbon neutral buildings overseas, and there are several small buildings, different from the Pixel building, in Germany and the US, but we believe this will be the first of its type in an urban environment." he said.
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